Stars + Honey Secures Growth Equity Investment Led by VMG Partners to Accelerate National Expansion
Stars + Honey, the collagen protein bar brand redefining what nutrition can taste like, today announced its minority growth investment from VMG Partners (“VMG”), a premier growth equity firm focused on high-potential consumer brands. The investment will fuel Stars + Honey’s omnichannel expansion, drive continued product development and brand growth, and finance the expansion of its manufacturing footprint with a new state-of-the-art 60,000 sq. ft. manufacturing facility — the unlock that will allow the brand to build the operational infrastructure needed to support national scale. McConnell Smith, general partner at VMG, will join the company’s board of directors.
